2027 CNIP Expansion – WIC, WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program

CNIP was established to encourage the purchase and consumption of healthy, California-grown fresh fruits, vegetables, and nuts by nutrition benefit clients, including CalFresh, WIC, WIC FMNP, and SFMNP clients. For the 2027 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposals from qualified entities to support nutrition incentive shoppers and/or to distribute

nutrition incentives to shoppers using a) WIC fruit and vegetable benefits (also known as Cash Value Benefits or CVB), b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets. As of 2025, WIC, WIC FMNP and Senior FMNP benefits are distributed electronically to participating shoppers.

WIC FMNP shoppers and SFMNP shoppers will also receive CNIP incentives directly on their cards. Applicants can propose projects that offer additional nutrition incentives and accompanying support. Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC,

and SFMNP) and experiences high rates of diet-related diseases, will be prioritized. CDFA reserves the right to fund a portion of the selected proposals, in whole or in part, without further competition. This is a competitive process.